On April 1st, EarthFresh announced our expansion into the U.S. with a new office, potato packing plant and distribution centre view press release here.
To celebrate, we brought a breezy springtime theme to the 2019 CPMA Annual Convention & Trade Show in Montréal.
Our 2019 theme, Blue Skies & Fresh-Cut Fries, focused on our core values by going back to the earth. We’re in the growing world, so we wanted to do something with a natural environment. We packed up our vintage airstream trailer and replicated a park with green grass and picnic tables. This year’s approach was less about displaying produce and more about creating a connection between our brand and our trade partners. Chef Carla served organic fresh-cut fries and local organic beer throughout the show.
We’ve grown our relationship with the CPMA over the last 10 years. We are now gold member sponsors, and heavily rely on the CPMA in a lot of ways including food safety.
EarthFresh has a vision of good health and good food. We aim to inspire the next generation to fill half their plate with fresh produce. Incorporating the CPMA’s Half Your Plate program is a key part of our marketing strategy, where we help promote the consumption of fresh fruits and vegetables. One of our top priorities is encouraging healthy eating habits, including highlighting the health benefits of potatoes.
Our team was honoured to receive the Best Island Booth Award and the Fresh Health Award, (acknowledging our dedicating to the Half Your Plate program and Freggie kids program)
See you in Toronto for CPMA 2020!